I love studies because you can make them say virtually anything you want. This one study by mobile ad network InMobi doesn’t seem to be any different.
According to the company, 41% of smartphone owners in the US, Canada and Mexico are planning to buy an iPhone 5. That’s millions of people willing to buy a phone they’ve never seen before…
But what if there is no iPhone 5? What if Apple unveils an iPhone 4S?
“However, if Apple only unveils a product update—akin to the 3GS version of the iPhone that Apple released in 2009—interest in the new smartphone will be significantly lower, with fewer than 15% of consumers likely to actively pursue the new handset.”
My favorite part of the study?
“The study uncovered that over half of BlackBerry users (52%) are planning to switch to the new Apple iPhone 5.”
So, this study is telling us that half of Blackberry users are going to switch to the iPhone 5? I don’t think so.
I don’t doubt one second that the iPhone 5 or iPhone 4S will be a success for Cupertino. However, I am a bit skeptical about the numbers showed in this study. What do you think?