In a recent article about Tim Cook, The Wall Street Journal dropped an interesting tidbit about Apple’s future plans to invade our living rooms. The article questioned if Cook was aggressive enough to muscle Apple into the TV industry.

As most of you know, Apple is rumored to be working on a television set. And there has also been ongoing speculation that it is thinking of launching its own subscription-based content service, worthy of competing against NetFlix or cable.

The Journal’s article lends some more credibility to the latter theory by confirming Apple’s interest in a “subscription TV service…”

“Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter.”

I know, the tip is damned by its “people familiar with the matter” source. But for the record, the WSJ has been fairly accurate in previous claims. They predicted the Verizon iPhone in February, and more recently confirmed the smartphone to be Sprint-bound.

Apple has been making some pretty interesting moves regarding its TV content lately. A few weeks ago it made purchased TV shows available for redownloading, and more recently it canceled the ability to rent them.

It’s important to note that CNET mentioned in an article on Apple’s rumored iTunes Replay service a few weeks ago that they haven’t heard anything about a “NetFlix-killer.” The site nailed the iTunes Match service months before it was announced at WWDC.

That being said, Apple easily has the money and the reach in the right industries to pull off a TV subscription service. They could push it out through iTunes, which has over 200 million active members. That’s not a bad starting audience.

The major question, is would you want an Apple TV service? In this day and age of high definition DVR’s and triple-play bundle packages, how many people are ready to cut-the-cable? For me it’s going to depend on price and content, obviously. What about you?


  • Max

    DAMN, just bought a new tv 2 weeks ago..

  • Dylan

    I read on cnet that this isn’t happening. Also apple isn’t doing .99 cent tv rentals

  • Mac

    if apple gets into tvs it will be the number one
    company in the market ever. guys just remember what I said .

    • Fern

      Use an apple app.

      • Soto

        I do, to check on the spec on current models.

  • A

    Doubt it will work here in the UK, The only things I can see Apple getting would be BBC iPlayer, LoveFilm and their App Store, Movie Rentals, all the big players in TV and Telecoms are launching a system together next year called YouView, this will have free conetnt from all the big players and paid for content again also from the big players, partners are BBC, ITV, C4, Channel 5, BT, TalkTalk, Arqiva (BBC, ITV, C4 are the biggest names in free tv and are the main 3 channels here in the UK, BT is the biggest telecoms and broadband provider, TalkTalk is a massive company and Arqiva owns/runs TV masts and on Demand TV service SeeSaw). BskyB (The UKs biggest pay TV service, tried to block YouView, with no luck, and have now said they will most prob put their Sky Anytime and Sky Go on YouView.
    Apple will need to get at least need to get the BBC iPlayer, ITV PLayer, 4OD, Demand 5 to look like a good TV service and need to appeal to all the Samsung TV lovers as Samsung is the number 1 TV in manufacturer the UK.
    Google TV also plans to launch soon but again I don’t think they even have the power to take on the leaders in our TV industry.