When we reported about the Facebook app update that includes their location based check-in feature Places, we had no idea how influential the iPhone was to the social media giant. The man who authors The Facebook Effect reveals some amazing statistics that, while cannot be proved (he states they are highly secretive), show just how important iDevices have become to Facebook.

Here’s the quote as it reads on 9 to 5 Mac:

The Facebook application is by far the most important application on both the iPhone and the iPad. Without the Facebook application, my own opinion is the iPhone would never have become as important as it is. It’s the single most widely used application. It’s so heavily used compared to other apps that I have been told by someone who thought he knew the data — this is highly secret data and I don’t know the actual numbers — that more than half of all usage of the iPhone of apps, other than those provided by the phone itself like telephony and email, is coming from Facebook. And on the iPad, too, it’s just a huge, huge part of usage. So in a way, Apple and Facebook are joined at the hip, and I think that’s one reason why Zuckerberg and Jobs have been spending time together.

So how many people are actually using the Facebook app on their iPhone you ask? According to the Facebook site, there are 103,578,916 active monthly users. Needless to say I’d love to be a fly on the wall during Steve and Zuck’s little get togethers. Which brings me to my next question.

Was anyone other than Sebastien a little irritated by the publicly scheduled update of the Facebook app? I’m aware of no other app getting this kind of treatment. Apparently 100 million people go a long way. Let us know what you think of the Apple-Facebook relationship in the comment section below. Now if you’ll excuse me I think I’m going to be sick.

  • whatever ….. really ….. does it really matter or have any effect on anything whatsoever?!? until facebook starts selling it’s app, or makes a mobile device, or apple trying to start a social networking site, I don’t really think it means much!! all the mobile devices I’ve seen can connect to facebook too!! I’m sure most everyone who uses facebook will try to use facebook anyway they can!!!

  • Burge

    Got to say facebook for me started with the iPhone. I never used, had or wonted it until I started to realise how much fun facebook can be. In fact yesterday I had a old friend of mine got in touch with me.
    So I think this App would at least be in the top ……..no… has to be the No one App ( in the App store not cydia )
    Let me know if there is a better app I carnt think of one

  • Burge

    Talk about Facebook and I get a update for facebook.

  • AppleBits

    Well, duh. It’s not like any of the photo editing apps, or the vegi garden app, or even the weather or stock apps create an on-the-fly, at-the-moment, INTERACTIVE experience. So why would I be using any of those other apps nearly as often??
    I think WyKeD kinda hit it straight on. I know many peeps with other phones than the iphone (sad, I know)…but they have FB, too. NOT a big deal. Really. Convenient and fun, absolutely!
    Top app, pretty close, even.
    But here’s something I’ve noticed. My “update wall” or whatever shows different updates depending where I’m logged in from….phone or pc. One shows whatever random friends, the other, a different set of random friends. So it’s far from a perfect app.
    Oh, and the security features….yea…constantly changing, as we all know. So I’m constantly going in and rechecking them, and yes, having to reconfigure a few all over again.
    Oh well, I love my iPhone and I love FB. So there ya have it. 🙂

  • kungpao

    The FB app be the most used app on the iPhone but the iPhone is not purchased because of it.

  • I wonder if the carriers and facebook have a relationship with Apple? that might explain it.