Apple is releasing a pricey book, titled “Designed by Apple in California,” in which it chronicles many iconically designed products it's churned out over the span of past 20 years. Discussing the book's launch, Chief Design Office Jony Ive sat down with Tony Chambers of Wallpaper.com to explain why the iPhone maker set out to publish this book in the first place. Plus, Ive reflects on the nature of objects, the fragility of ideas and much more.
Jony Ive discusses 20 years of iconic Apple designs and that pricey new coffee table book