India Today on Monday said Apple has partnered with India's local distributors (Apple Stores don't operate in the country) on a smartphone trade-in program against new iPhone 5c and iPhone 4s purchases in an attempt to boost sales of the colorful new iPhone that has largely failed to attract buyers compared to the flagship iPhone 5s.
The Times of India today shared some additional tidbits about the initiative and it seems the country's would-be iPhone buyers can now bring in their old iPhone or one of non-Apple handsets to claim lower prices against new iPhone 4s/5c purchases, and other benefits. More on that right below...