It’s been only three days since Microsoft’s advertising department unleashed a new ad salvo at Apple’s direction in the form of a commercial for its Surface Pro 4 tablet/laptop hybrid and now it’s posted yet another video to conveniently reiterate its message ahead of iPhone 7’s launch tomorrow. Titled “Power of Touch”, the 30-second commercial doubles down on the ”the Mac lacks a touchscreen” theme.
Not only does Microsoft poke fun of the fact that Macs are long overdue for a refresh (yours supposedly “ain’t fast enough” lately), but also disses the Mac for not shipping with a detachable keyboard or a stylus.
Last month, Bloomberg ran a high-profile story about Samsung’s alleged initiative, code-named Project Valley, that would bring a pair of fully bendable Galaxy phones to market in early-2017.
Subsequent supply chain reports have since backed the story partially as it became public knowledge that Samsung has allocated north of $7 billion into boosting production of flexible OLED panels.
As Patently Apple noted today, a new patent application sheds more light on the South Korean conglomerate’s interest in creating a technology that would allow a smartphone or tablet to fold in half when not in use.