Twitter founder Jack Dorsey’s another startup, Square, has made a name for itself with a compelling and competitive mobile payment service which, in my mind, is more straightforward and powerful than Google’s Wallet. The company is selling its iPhone payment dongle via the online Apple Store, having released an accompanying Wallet app on iOS and Android on November 8. It supports, among other things, receiving electronic receipts and paying with your own name.
Now, the Wallet app has been recently updated with micro-payments at Starbucks locations and now Square has added a timely new functionality, the ability to send personalized gifts that can be used at about 250,000 businesses supporting Square Wallet as a payment option.
This new feature also taps Apple’s Passbook service in iOS 6 so any gift card created with the Wallet app gets automatically imported into Passbook and synced across devices via iCloud. This let you redeem a Square gift card at any of the supported points of purchase via Passbook. How’s that for a hands-free checkout?