Recode reported Sunday that Apple is considering offering a “premium TV bundle” with content from the networks HBO, Showtime and Starz.
As I’m sure you’ll recall, the Cupertino company’s long been rumored to have been interested in creating a $30-$40 per month skinny bundle of top TV programming from multiple content owners.
While App Store offers apps from each of those channels individually, Apple has reportedly approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
Cable providers can complain all they want about Apple’s “hard-nosed” negotiation tactics when it comes to digital entertainment, but some of them seem to be enjoying unexpected success after introducing over-the-top subscription packages specifically aimed at cord cutters.
Take as an example CBS and its All Access and Showtime Anytime video-streaming services, which have now surpassed two million subscribers, with user bases evenly split between the two, as revealed by CBS’s CEO on a quarterly results conference call with analysts and investors.
After CBS announced a month ago that it would soon appease cord-cutters by rolling out a standalone video-streaming service over the Internet, Re/code revealed Tuesday that the network’s premium cable television service called Showtime is now available through the Apple TV, no cable subscription required.
The standalone video-streaming service is available on Apple’s $69 media-streaming box in exchange for a flat monthly fee of $10.99 with iTunes billing. A free 30-day free trial is available provided you have set up a valid payment method in iTunes.
Showtime, a CBS-owned premium cable television service, has taken the plunge and will offer a standalone video-streaming service over the Internet with Apple as its first partner, the company confirmed Wednesday.
Simply called Showtime, the service will cost $10.99 per month and will be hitting the Apple TV, iPhone, iPod touch and iPad on July 12 ahead of season premier of several shows such as Ray Donovan and Masters of Sex.
A free 30-day trial will be available to new customers who sign up through Apple in July. Like HBO Now, Showtime’s new service will be an Apple exclusive at launch.