Morgan Stanley

8 out of 10 iPad owners plan to stick with Apple

In the latest round of ‘is the iPad mini a cannibal?’ we go to Morgan Stanley’s Katy Huberty, who told investors the concern is “overblown.” Huberty says nearly half of the 7.9-inch tablets are bought by new customers.¬†While the Morgan Stanley AlphaWise survey also found slightly fewer purchases of the iPad mini are by new tablet owners – suggesting the small tablet is taking a bite out of larger iPad sales – the risk is “manageable”, the analyst said…