Marketing

Jailbreakers to Become New Targets for Major Corporate Marketing?

Since its inception, there was a dark cloud hovering over the jailbreak scene. People feared legal ramifications from Apple for "hacking" their iDevices, similar to what GeoHot is involved in with Sony. That all changed last summer when the government made an announcement that jailbreaking was legal by U.S. law.

Here we are, almost a year after the official statement, and the community is as big as ever. Saurik, the mastermind behind Cydia, estimates that there are between 10-15 million jailbroken devices in the wild. ModMyi founder Kyle Matthews shared a few other interesting statistics this morning about the iDevice hacking community that should catch the attention of major marketing firms.... 

Apple’s Latest “If You Don’t Have an iPhone” Ad Highlights Game Center

Apple continues their "If You Don't Have an iPhone" marketing campaign with the latest ad focusing on Apple's iOS online multiplayer social gaming network, Game Center.

The 30 second commercial opens up by showcasing the huge library of games available in the App Store, such as Infinity Blade, and then shows the capabilities of Game Center, including friends requests, starting a multiplayer game through matchmaking, tracking achievements, and comparing high scores on a leader board.

AT&T Offers 1,000 Free Minutes to iPhone Customers

Yesterday AT&T started sending text messages to its iPhone customers, offering them 1,000 bonus rollover minutes. After waiting a few hours for my SMS to come in, I kinda forgot all about it until I saw a tweet from TUAW's Victor Agreda confirming AT&T's "gift".

Don't you think AT&T has been very generous lately? First they offered unlimited data to some special customers, then they changed their texting plans to give us more for less, then they gave 20% off iPhone accessories and 2GB of free data to tethering customers, and finally, they are offering free mobile to mobile calling to some of their customers.

If I didn't know any better, I'd think that AT&T is trying to prevent us from switching to Verizon...

Over 50% of Developers Prefer iOS, but Android is Closing Fast

A recent study has shown that over 50% of mobile developers prefer the iOS platform. Millennial Media surveyed over 500 mobile developers and advertisers and asked them what their current and future plans were in terms of mobile application development. The survey complied a pie chart of the responses, and iOS  is still on top.

Factoring iPhone and iPad, iOS made up 51% of the current development support. Android is currently being supported by less than half of the respondents. However, when asked about their development plans in 2011, mobile developers favored the Google Android platform...

Facebook iPhone App Updated, Brings Groups and Deals

Facebook held a special mobile event yesterday at their headquarters in Palo Alto, California. CEO, Mark Zuckerberg, addressed the company's new mobile strategy. Among some updates to the Android app, the official iPhone app was given the most attention.

Facebook v3.3 adds a couple of interesting features. The look of the app has been slightly restructured in the News Feed to consolidate space. Beyond the small updates to the user interface, Facebook added two major features: Groups and Deals...

New Mod Brings a Physical Keyboard to the iPhone 4

Excuse me if my biased opinion comes out for the following mod. I loathe slider keyboards as much as I dislike any smartphone feature. That being said, accessory company Nuu unveiled a concept that adds a physical keyboard to the iPhone 4.

Nuu showed off the idea in Berlin and it is said to be hitting the market around the holidays. ModMyI has more shots of the product that works using an adjustable sliding hinge. Yes, a hinge on our beautiful phone...

Hardware Fix Coming for the iPhone 4 Antenna in September?

iDB reported about the iPhone 4 arriving in Mexico last week. Today Mac Rumors posted an article claiming an executive from Telcel, the mexican iPhone carrier, says the iPhone 4 will be getting a hardware revision once the free case promotion runs out.

Marco Quatorze comments that the policy of giving away free cases will be implemented the same to the rest of the countries selling the iPhone 4. Following September 30th (the date Steve Jobs said Apple would reevaluate the issue) the hardware would be changed to resolve the antenna discrepancies. A bold assumption to say the least...

Must Watch: Steve Jobs Talks About Branding

I think this is a must-watch video of Steve Jobs talking about branding and where Apple should stand. I'm not sure when this video was recorded, but I'm glad Steve didn't do about speech about clothing. I mean look at these shorts, man, that's wild! At any rates, this is the essence of Apple.