I know, I know, Google runs the world's greatest video streaming machine, YouTube, so why wouldn't networks broadcast live TV there, no? Not so fast.
For starters, Google might be interested in marketing a rumored live TV Internet service separate of its other offerings.
Let's also not forget Apple hasn't had much luck persuading networks to license TV channels directly instead of going through operators.
Be that as it may, the search giant is said to has been months into negotiating an over-the-top video service that would let customers stream live TV programming over the Internet, in turn totally bypassing cable operators like Comcast and Time Warner Cable.
There's no question cable-cutters should have a field day when, and if, Google's live TV becomes a reality...