Katy Huberty

8 out of 10 iPad owners plan to stick with Apple

Ed Sutherland ∙ Updated April 10, 2018

In the latest round of 'is the iPad mini a cannibal?' we go to Morgan Stanley's Katy Huberty, who told investors the concern is "overblown." Huberty says nearly half of the 7.9-inch tablets are bought by new customers. While the Morgan Stanley AlphaWise survey also found slightly fewer purchases of the iPad mini are by new tablet owners - suggesting the small tablet is taking a bite out of larger iPad sales - the risk is "manageable", the analyst said...

One in two willing to pay a premium for the better Apple television interface

Ed Sutherland ∙ December 11, 2012

Here's something to chew on as another Wall Street voice chimes in on the possibility of an Apple-made television set. In a survey, 47 percent of consumers say they are interested in an iTV with about the same number willing to pay more than a thousand bucks to put an Apple logo in their living room. Perhaps most intriguing is how one analyst opens the door to an iTV without the headaches of licensing content.

According to the survey by AlphaWise and Morgan Stanley, eleven percent of US head-of-households polled said they were "extremely interested" in an Apple television, with 36 percent "somewhat interested." The 47 percent of interested consumers is greater than the number of people who were interested in the iPhone and iPad, when those Apple devices first entered the American conscious...