With the release of new iPhones and iPads, Apple has retired the somewhat defensive ‘Why iPhone’ and ‘Why iPad’ web campaign. It makes sense: Tim Cook & Co. probably think others should now defend themselves against the new iPhone 5s and iPad Air.
Fans will recall both of Apple’s web pages gave undecided customers plenty of reasons to consider an iPhone and iPad over competing products, citing – among other reasons – rampant Android malware and high satisfaction scores by J.D. Power.
On the other hand, the removal of J.D. Power scores from Apple’s web site could easily have everything to do with J.D. Power’s last week tablet scores giving Samsung the top tablet ranking even though the South Korean company won only on price.
The results of that survey have sparked a heated debate and prompted some tough questions among the Apple faithful because the iPad clearly bested Samsung in all of the remaining five categories: Overall Satisfaction, Performance, Ease of Use, Physical Design and Tablet Features.
And now in a seeming PR damage control maneuvering, J.D. Power is attempting to defend the indefensible by claiming the survey wasn’t botched and arguing the rankings hold up – even if the reputable research firm’s actual explanation is pretty bizarre, to say the least…