Apple began airing a new commercial for its iPad Air today, during this morning's NFL playoff game between the San Francisco 49ers and the Carolina Panthers. The ad, entitled "Your Verse Anthem,' feels familiar in that it shows how people from different walks of life use the iPad.
But that's about where the familiarity stops. The spot itself is set to a voiceover from the film “Dead Poets Society," which carries a very serious tone, arguing that the need for poetry, beauty and love outweigh the need for more noble pursuits such as business, engineering, and the like...