Making Apple services even smarter and more personalized entails processing troves of information because intelligence is driven by big data. The fact that iOS 9's proactive features don't tap into the cloud has served Apple well thus far. But since Google Assistant came to light, people have been wondering if Apple can compete without resorting to raw data collection Google is infamous for.
iOS 10 and macOS Sierra represent Apple's refined approach to privacy, which revolves around new techniques collectively known as Differential Privacy. An en vogue statistical method, Differential Privacy helps Apple deliver smarter services without compromising privacy of their users.
It's a relatively unproven technique with lots of potential which hasn’t been used to boost Apple's services before iOS 10 and macOS Sierra. Here's a closer look at Differential Privacy, how it powers intelligence and proactiveness and why it should serve Apple better than Google's bulk data collection and analysis.
