iPad

From the latest news to the most comprehensive tutorials, learn how to get the most out of your iPad with our step-by-step guides and expert tips.

Early App Store Search Ads adopters seeing $0.40 CPA and 49.4 percent conversion

Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.

A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.

Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”

Instagram now has an app for Windows 10 tablets, but still not for the iPad

Popular photo-sharing service Instagram yesterday catered to the 'Other' category of mobile users by releasing an app for Windows 10 tablets. So what the heck is going on here? Last time I checked, Apple was still king of the hill in terms of tablet shipments and iOS (26 percent) was second only to Android (65 percent) in terms of tablet operating system share, while Windows tablets captured the remaining nine percent share.

Apple’s free app of the week: Shadow Bug

Apple on Thursday updated its App of the Week promotion with the game Shadow Bug. This means that for the next 7 days you can pick up the popular platformer for free on both iPhone and iPad—a handsome savings of $4.

In Shadow Bug, you play an underdog ninja hero that must save your home forest from the evil factory by taking out monsters. The game has been praised for its mesmerizing, parallax graphics and breathtaking soundtrack.

You can now stream Facebook videos to your TV while browsing your News Feed

Facebook today announced that users of its mobile app for the iPhone, iPad and iPod touch can take advantage of some newly expanded options that let them stream any native video from Facebook to their television through devices like the Apple TV or Google's Chromecast HDMI dongle.

Wait, haven't we always had the ability to stream any video from an iOS device to the Apple TV or an AirPlay-enabled device via Apple's AirPlay feature?

Yes, but this is different in that you can watch Facebook videos on the big screen while browsing the News Feed on the device you're streaming at the same time.

Periscope update brings camera and sharing improvements & more

Periscope, Twitter's live video-streaming app, has been refreshed in the App Store this morning with a few new features related to in-app camera, sharing and more. For starters, you'll notice improved tap-to-focus while broadcasting live video, plus you can now follow a broadcaster from the viewers list with one tap. There are also improvements to Persicope's VIP Program and more.