Facebook-owned Instagram is about to monetize its more than 150 million active users in a big way, by continuing to pester them with a growing number of really expensive photo and video ads. Not that fans of the photo and video-sharing service will necessarily approve of the move, but Instagram has now signed its first major deal, reports AdAge.
Come on, you knew this was coming: first ads began showing up on Instagram back in November 2013.
That being said, today's announcement is on an entirely different level as the people of Instagram have managed to sign a lucrative deal with an ad agency worth a cool $100 million. According to people familiar with the matter, the team is now rolling out a paid advertising program with a year-long commitment from Omnicom to spend north of $100 million to advertise for its clients on Instagram...