Tuesday, software giant Microsoft launched a brand new ephemeral messaging app, Skype Qik, in a bid to take on the likes of Snapchat and other applications in the increasingly crowded ephemeral messaging space.
“Imagine if you could reinvent the Skype experience, taking into account how messaging, selfies and app culture have changed the way we communicate,” reads the blurb.
The free of charge iPhone app is based on Microsoft's $100 million acquisition of the mobile video provider Qik three years ago. Microsoft retired the original Qik app soon after, clearing the way for a re-introduction of the reimagined Qik software for iOS, Android and Windows Phone.
As the name suggests, Skype Qik is being promoted through the Skype brand, itself owned by Microsoft. Matter of fact, Qik runs alongside Skype to provide an ongoing form of video chat allowing you to share laughs, and chat with groups of friends.
