As promised, Apple kicked its 'Red Friday' sales event off today in several Asian countries to celebrate the Lunar New Year. Unlike the recent Black Friday event it held here in the US, Apple is offering cash discounts on its products—not gift cards.
Also different is the fact that the Red Friday promotion includes price cuts on all current iPhone models and the new Retina iPad mini. Apple doesn't usually discount its handsets, as they are extremely popular and provide (by far) the largest margins...