Financial Times

FT: Apple stepping up efforts in augmented reality eyewear

The Financial Times ran a paywall'd story Monday, in which it reported that Apple is “stepping up” its augmented reality efforts across the company, especially in augmented reality eyewear, with the ultimate goal of releasing a consumer-facing accessory. Augmented reality is now reportedly the most important development project within Apple, after iPhone.

The report notes that both Apple with its yet-to-be-announced product and Facebook with its tethered Oculus headset are gearing up to challenge the secretive Florida-based startup Magic Leap and Microsoft, which more than two years ago debuted its praised augmented reality accessory, called HoloLens.