Before today, advertising on Instagram was mostly limited as media buyers had had to contact an Instagram sales representative directly. But things have just changed for the better (or worse, depending on your point of view) as Instagram's parent company, Facebook, has officially switched on Instagram's advertising application programming interface (API) to allow brands to buy ad slots on Instagram in a more automated fashion, Business Insider is reporting.
Because there's a lot of pent-up demand for targeted ads on the popular mobile photography service, this major move practically spells an end to Instagram's light ad experience as Instagram is poised to make big bucks by shoving more and more ads down users' throat.