Following the expiration of the inaugural three-month free trial at the end of September, Apple Music has convinced approximately 6.5 million users to stay with the service as paying subscribers and currently has 8.5 million more customers on three-month trials, said Apple CEO Tim Cook at the Wall Street Journal’s WSJ.D Live conference last night in Laguna Beach, California.
“The runway here is really good,” Cook said. By comparison, the leading subscription music service Spotify currently has more than 20 million paying customers.
On the other hand, Spotify's service has been on the market for a few years now, since 2008, so it is my personal opinion that Apple should be commended for getting a quarter of Spotify's subscriber base in just a few short months.