Apple Watch Sport

Apple Watch sales strategy: a focus on fashion and upsells

9to5mac is out with a report on Tuesday detailing how Apple Store employees will help customers select the right Apple Watch for their lifestyle, when it becomes available to purchase on April 24. The publication, often providing some of the best Apple scoops, details that retail employees will initiate conversations to build trust, enabling the employee to essentially take the place as a fashion advisor during the purchase process, rather than pushing a new consumer electronic.

Apple reportedly having issues making Apple Watch’s screen

Apple is having issues manufacturing the 1.5-inch AMOLED screen for the Apple Watch, and as a result, has cut initial production and shipment targets in half, according to UDN Mobile.

Citing sources in Apple's supply chain, the Taiwanese publication says Apple has cut shipments from between 2.5 to 3 million units to between 1.25 and 1.5 million units. 

Apple Watch on fashion shoot in Australia, Steve Wozniak buying Sport edition

The Apple Watch tour of the world's top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.

The featured article has the publication's in-house fashion editor Sara Smith sharing tips for making the Watch work in women's wardrobe.

Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he'll be opting for an entry-level Apple Watch Sport model.

Poll: which Apple Watch Sport band color are you?

We recently asked you about your preferred Apple Watch case and now we want to learn which Apple-provided band Apple Watch Sport buyers will be picking up for their device.

We're asking you to restrict your votes to the preferred band color for your Apple Watch Sport because that device has emerged as the de facto top choice for the vast majority of consumers.

The Apple Watch Sport has an entry-level asking price of $349 for the smaller 38mm edition, or an extra $50 for its 42mm counterpart.

Here’s how Apple will let customers try on Apple Watch

9to5mac is out with a report detailing how Apple plans to allow customers to try on the Apple Watch in its retail stores around the globe, when the wearable will be put out on tables starting April 10.

Given the jewelry nature of the Apple Watch, it won't be like walking into an Apple Store to try out an iPhone or iPad. According to the well-connected publication, starting on April 10th, Apple will allocate 15 minutes per customer for a guided and directed in-store try-on experience, using 10 try-on stations.