Apple on Thursday kicked off its Hello Again event by announcing a new app it's simply calling 'TV.' Tim Cook claimed that his team believes it will "completely change how you watch TV on your Apple TV as well as your iPhone and iPad."
The app, as rumored, is essentially a super TV guide that surfaces shows and movies from all of your apps. "The new TV app is the first place I go when I use my Apple TV." Selecting a title within the TV app kicks you into its respective app.