All the talk these days – at least before all the iPad 3 rumors took over – has been about the much anticipated Apple Television. Apple has certainly not announced anything, and some of us still are not convinced that Apple needs to enter a crowded market, but those rumors just keep on coming.
I'm one of those that just doesn't see why Apple needs to bring a television to market, especially considering there are already hundreds of TV manufacturers in the space that are all scrambling for market share. If Apple is to make an impact, then it needs to offer something that nobody else can. Something that differentiates.
The Apple TV that we currently know and love is a sign that Apple doesn't yet take the home entertainment business seriously. Famously called a "hobby," the Apple TV is a box that is full of potential yet seems almost held back. Almost neutered...