Vine, a service for sharing short 15-second looping clips, announced on Friday that it is finally upgrading video quality from a rather paltry 480p resolution to a more acceptable 720p.
“We’ve been working on technical upgrades that support Vines in higher quality,” the Twitter-owned company said. The 720p format offers a resolution of 1,280-by-720 pixels whereas the 480p standard tops out at 640-by-480 pixels.