Phil Schiller talks iPad mini price: people pay for quality

Christian Zibreg ∙ October 24, 2012

I have long insisted that Android people (lots of them, but not all) aren't accustomed to pay for quality because Google envision Android as an ad-supported ecosystem, an extension of its business philosophy on the web. Some Apple fans were taken aback when Apple priced the iPad mini at $329 rather than $249 or even $199. While analysts believe the current price defends the iPad ecosystem from above and have no doubt the gizmo will be a smash hit, Apple's head honcho of worldwide marketing Phil Schiller went on the record to defend the iPad mini's price tag, here's what came out of him...

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New Lightning HDMI and VGA adapters, 12W USB charger now on sale

Christian Zibreg ∙ Updated January 29, 2016

Per rumors, Apple yesterday alongside the iPad mini, a revamped iMac, refreshed Mac mini and the new 13-inch Retina MacBook Pro also took the wraps off some new Lightning accessories that will be of note to people who want to show off their presentations, apps, games and more on devices that accept HDMI or VGA input.

Each adapter commands a steep $49 price and is available now from the online Apple Store, with shipping estimates already slipped to a 2-3 week backorder. Apple also put on sale a more powerful USB iPad charger that now provides twelve watts of power instead of ten, helping with faster charge times...

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iPad mini event keynote now available for download as a podcast from iTunes

Sébastien Page ∙ Updated January 26, 2016

In case you were not able to watch the iPad mini keynote live as it was happening yesterday, Apple made the video available for streaming on its website shortly after. But for those of you who don't want to be tied to a wifi network in order to watch the keynote, you'll be happy to learn that the whole iPad mini event is now available as a podcast download from iTunes...

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Coupons.com integrates 20 big-box retailers with Apple’s Passbook

Christian Zibreg ∙ October 24, 2012

Coupons.com makes a living from distributing digital coupons, including online printable, social, mobile and loyalty card promotions, in Sunday newspapers. Yesterday, the company rolled out Passbook integration for 20 big-box retailers, allowing you to save a selection of its coupons to your iPhone, iPod touch or iPad running iOS 6.

The system is pretty straightforward. First, you add a coupon to the Passbook via the mobile app or web site. It comes with the expiration date, a scannable barcode and a description of the offer. Cashiers can scan the code or use a numeric code on the back of a Passbook card to process it and apply the offer to your purchase...

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US Department of Justice probing Samsung over use of FRAND patents against Apple

Christian Zibreg ∙ October 24, 2012

The South Korean conglomerate Samsung has become the target of another antitrust investigation concerning suspected abuse of FRAND-pledged standard-essential patents, which the company asserted against Apple in litigation and recently used to sue the Cupertino, California firm over 4G wireless technology utilized for the iPhone 5.

This time around, the United States Department of Justice is preliminary probing Samsung, which could lead to a full-blown investigation. If it finds an unlawful use of standard-essential wireless patents on Samsung's part, it'll clear Apple of a possible U.S. import ban sought by Samsung because the iPhone maker had refused to accept a Samsung-suggested per-device royalty fee of 2.4 percent (Apple wanted to pay half a cent per device)...

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AT&T activates 4.7M iPhones in Q3, 77 percent of total smartphone sales

Christian Zibreg ∙ October 24, 2012

Carrier AT&T, which had a multi-year exclusivity on iPhone sales in the United States, this morning posted its third-quarter earnings, reporting it activated 4.7 million iPhones, representing more than three out of four smartphones activated on its network during the quarter. The number represents approximately a 178 percent increase over the year-ago quarter, when it activated 2.7 million iPhones.

The company in total activated 6.1 million smartphones in the third quarter. Of the 4.7 million AT&T iPhones, 18 percent went to new customers as the carrier, like everybody else, was struggling to meet pent-up demand from the existing subscribers amid the widely reported iPhone 5 supply constraints, which AT&T said affected its postpaid performance as well...

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First iPad mini ad hits YouTube

Cody Lee ∙ Updated July 12, 2017

Remember that cool TV spot Apple played during its media event yesterday? The one that featured a full-sized iPad and an iPad mini playing a duet in piano apps? Well it hit YouTube just a little bit ago, and is now available for your viewing pleasure...

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Everything you need to know about the iPad mini event

Cody Lee ∙ Updated November 19, 2018

Well, that's all folks. Apple's highly anticipated iPad mini event has come, and gone. All announcements have been made, all new products have been unveiled, and now the day is coming to a close.

A lot has happened in the past 14 hours, with new tablets, computers and software all making an appearance during today's event. And we understand that it might have been difficult to keep track of it all.

That's why we've put together this awesome roundup of everything important that happened today. Here's everything you need to know about the iPad mini event...

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Apple posts iPad mini Smart Cover video to YouTube

Cody Lee ∙ October 23, 2012

During its iPad mini event today, Apple introduced a new accessory: the iPad mini Smart Cover. It's essentially the same thing as the larger version, except there's no more metal hinge.

Alongside the announcement, Apple also showed off a rather well done TV commercial starring the new Covers. And a few moments ago, they published the spot to YouTube...

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New iPads to support 19 LTE networks at launch

Cody Lee ∙ October 23, 2012

Both of Apple's new tablets it introduced today — the iPad mini and the 4th generation iPad — come in a Wi-Fi + Cellular option that features an LTE chip for ultra fast wireless internet access.

And unlike with the third generation iPad, these two tablets will work on LTE networks around the world. In fact, Apple says that 19 carriers in 9 countries will support the 4G slates at launch...

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