Stop us if you’ve heard this one before: Netflix is raising the prices for its plans. And, like times before, the change is going into effect immediately for new customers. Existing customers, though, will have some time before the change happens.
Beginning today, Netflix has officially raised the prices for all of its plans in the United States. The Basic plan (that does not include access to HD content) costs $10 per month, up from the previous $9 per month. Next, the Standard plan (which allows you to watch on more than one screen, and access HD content) is going up to $15.49 per month, a hike from the previous $14 per month.
And, finally, the Premium plan is also getting a price increase. That plan now costs $19.99 per month, up from $18 per month. With this one you can watch Ultra HD content and on multiple devices/screens at the same time.
Netflix has been on a bit of a roll when it comes to raising prices. It did so in 2019, and then in 2020 it did it again to the prices being replaced now.
Now, while the price hike is going into effect immediately for new subscribers, there will be a bit of a grace period for existing customers. Netflix says the change will happen “gradually.” From Netflix’s dedicated site on pricing:
These prices apply to new members and will gradually take effect for all current members. Current members will receive an email notification 30 days before their price changes, unless they change their plan.
So, another year, another price hike. But with how much content Netflix has, both with an existing library of third-party content and a range of in-house films and series, one has to wonder: is it still worth it?