Disney’s video streaming service Disney+ continues to see millions of subscribers, and the good news for the company is that those numbers continue to trend upwards.
Today, Disney announced the results for its third fiscal quarter of 2020. Things aren’t as great as the company would hope, mostly due to the ongoing coronavirus pandemic, but one of the bright spots is Disney+. According to the announcement, the streaming service is now sitting comfortably over 60 million subscribers (via Variety).
Despite the ongoing challenges of the pandemic, we’ve continued to build on the incredible success of Disney+ as we grow our global direct-to-consumer businesses,” said Bob Chapek, Chief Executive Officer, The Walt Disney Company. “The global reach of our full portfolio of direct-to-consumer services now exceeds an astounding 100 million paid subscriptions — a significant milestone and a reaffirmation of our DTC strategy, which we view as key to the future growth of our company.
For those keeping track, Disney+ surpassed 50 million subscribers way back in April — just five months after its initial launch. And then in May, just one month after that, Disney confirmed that Disney+ surpassed 54 million paid subscribers. Here we are in the start of August and those numbers continue to trend upwards, which is good news for Disney.
These numbers are always interesting because Disney itself had a far more conservative outlook on its major streaming service. When Disney+ launched, the company expected that it would reach somewhere between 60 and 90 million subscribers by the end of 2024. And now, nine months later, Disney has reached that goal.
One more thing: Mulan, the live-action remake of the classic animated film, is going to premiere on Disney+ on September 4, 2020. It will be a limited rental, and it will cost $29.99, but if you’ve been waiting to see the film now you can circle the calendar and watch it from the comfort of your home.
Disney+ has a huge library of content to sift through, but Disney is also producing several pieces of original content, both TV shows and films. For instance, Disney+ is working as an extension to the Marvel Cinematic Universe, with shows like Loki, The Falcon and the Winter Soldier, WandaVision, and others continuing the stories of known characters (and actors) from the tentpole feature films Disney/Marvel launch on a regular basis.
Not only that, Disney+ has National Geographic, Pixar, and Star Wars content to show off, too.
Are you a Disney+ subscriber? If so, what do you think of the service?