Apple its holding a star-studded press conference on March 25 to reveal the extent of its video-streaming project, with a new report this morning from claiming that some of Apple’s original video programming will be available at no charge to owners of its devices.
This tidbit was tucked away as a side-note in Bloomberg’s report about Apple targeting top Hollywood awards, like the Oscars and Emmys.
From the report:
Apple will charge for some content, while other video will be free for Apple device users. The offering is part of a broader effort to generate more revenue from online services and diversify beyond iPhone sales.
The report offers no further details.
I’ll be eagerly awaiting this service from Apple because I’m curious to learn what shows or movies may be offered at no charge. I’m guessing these will be shows that Apple is not fully satisfied with so giving them away could be a form of free marketing.
Some analysts have proposed a Prime-like bundle from Apple combining Apple Music membership, some iCloud storage, a video-streaming service, an all-you-can-eat magazine subscription in News, AppleCare and perhaps some other services into a mega-bundle.
According to a previous Bloomberg report, Apple’s video service will be launching in mid-April with a major focus on licensed programming from Hollywood studios because its own original programming apparently won’t be ready for prime time before the fall.