Apple Music and Jimmy Kimmel partner for Up Next emerging artists program

Apple Music is partnering with ABC’s “Jimmy Kimmel Live” for its Up Next program, which showcases new talent. The initiative, which was first introduced in 2017, begins again on Oct. 8 when the K-Pop dance act NCT 127 performs on the late-night show, according to Variety

The teaming between Apple and Jimmy Kimmel’s show includes the performance plus the creation of a custom content package, production of an audio EP from a bespoke live session, and a filmed interview for Beats 1. Music and videos for each artist will also be promoted on Apple Music.

Last year’s Up Next artists included Khalid, 6lack and Daniel Caesar, Bad Bunny, and Amy Shark. Others included Billie Eilish, Greta Van Fleet, Stefflon Don, Sigrid, and more. Some of the artists performed on “The Late Late Show with James Corden.”

Apple Music currently has 43.5 million subscribers, according to Midia Research. In the U.S., the service is expected to overtake Spotify regarding paid subscribers. Depending on the data analyzed, this might have already happened.

Photo courtesy KIM HEE-CHUL/EPA-EFE/REX/Shutterstock (9099968v)