Apple unveils hardbound photo book chronicling 20 years of product designs

Designed-by-Apple-in-California-photo book 005

Apple today announced a hardbound photo book which tells the story of award-winning design at the company. Aptly titled “Designed by Apple in California,” the book is dedicated to the memory of Steve Jobs and covers 20 years of Apple’s design as expressed through hundreds of photographs of past and current product designs, from the 1998 iMac to the 2015 Apple Pencil. The photo book, which also documents the materials and techniques used by Jony Ive’s design team, will be available beginning tomorrow for $199 or $299 from and Apple retail stores.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s Chief Design officer.

Designed-by-Apple-in-California-photo book 003

“This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

Featuring about 450 images shot by photographer Andrew Zuckerman “in a deliberately spare style,” the book illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Jony Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

The Apple-published book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. “The linen-bound, hardcover volume was developed over an eight-year period,” writes Apple.

Designed-by-Apple-in-California-photo book 004

“Designed by Apple in California“ is available starting tomorrow, Wednesday, November 16, in two sizes: small (10.20 inches by 12.75 inches) at $199 and large (13 inches by 16.25 inches) at $299 from in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom and the United States.

The book is on display at the Apple Stores where it is sold.

Designed-by-Apple-in-California-photo book 002

In the United States, “Designed by Apple in California“ is available at the following retail locations: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Road in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

Designed-by-Apple-in-California-photo book 001

Non-U.S. customers can get it from Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

Source: Apple