Apple sends out email to reassure Apple Watch customers with “Processing Items”

Apple Working on Watch Order

Worried about your Apple Watch order that’s still showing “Processing Items”? Apple is no doubt aware of the concern. Just a few minutes ago, I received this email from Apple about one of my pending Apple Watch orders.

This email makes it evident that Apple realizes that there is mounting frustration among its would-be customer base for the Apple Watch. We debated about this launch heavily on the last episode of Let’s Talk iOS, and I was firmly in Apple’s corner. However, as time has gone on it’s hard not to come away at least a little bit skeptical about this launch.

I won’t go as far as to label the launch as being a failure—clearly it’s not from a sales perspective—but I do think there have been some missteps in the customer service process. Confusion about orders, shipping dates, the lack of in-store inventory, and the list keeps growing.

Apple definitely realizes that there is mounting frustration, so it has sent out a reassuring email to customers who are still seeing “Processing Items”. For the record, I have another order that has shipped successfully, and I didn’t receive an email concerning that order.

Have you received any correspondence from Apple? What do you think about the Apple Watch launch overall?