RIM confirms it was behind recent ‘Wake Up’ stunt

Finally, all of the speculation can come to an end. Remember that ridiculous ‘wake up’ flash mob that hit an Australian Apple store a few days ago? Of course you do, we’ve been hearing about it nonstop.

Well as it turns out, Macworld was right. RIM was behind the whole thing. How do we know? Well, because the BlackBerry-makers just gave a statement to Macworld Australia confirming it…

“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”

I’m not sure what a company that can’t stop bleeding money or marketshare is doing pulling a stunt like this, but I guess to a certain extent it worked. The story has definitely achieved “viral” status over the past few days.

Anyways, at least now we can put this whole thing behind us.

Feel free to leave any final thoughts on the fiasco below.