Earlier this week, a report surfaced from MoPub, a mobile ad serving platform, suggesting that the recent release of Google Maps caused a 30% spike in iOS 6 user adoption. And of course, it made sense that some folks were holding out on updating until they were sure they'd have a proper Maps app.
But what didn't make sense was how far off MoPub's findings were from Chitika's. You see Chitika, another large ad network, also looked at iOS 6 user adoption after the Google Maps release, and it only saw a 0.2% bump. So why the huge discrepancy? It likely has to do with the firms' coverage areas...