In China, each of Apple's retail stores serves on average 216 million customers. Therein lies the catch to its expansion in the 1.33 billion people market - Apple needs way more stores in this huge country than it can possibly build, and it needs them yesterday.
China is important not just because it has recently displaced the United States as the world's leading smartphone market, but also because it now contributes to one-fifth of Apple's total revenue. Also, Apple says China stores have become its highest trafficked and among the highest revenue stores.
Apple CEO Tim Cook recently toured China, talking greater investments with local officials and paying a visit to Foxconn's new manufacturing plant in Zhengzhou. It was a telling acknowledgment of the importance of China at the highest level, but barely enough to change the fact that the iPhone maker is in serious danger of becoming a victim of its own success in China...