Have you guys watched the Simpsons last night? If not, you missed out on some fun. The episode opened with a brilliant, prolonged visit to the Mapple store. The epic announcement from Steve Mobs, Mapple’s founder and Chief Imaginative Officer is painfully spot on which makes it hysterical. “He’s a genius!”, He’s like a God who knows what we want!”, proclaimed two obvious Mapple fanboys standing close by.