Google could serve ads to your Nest in the future

By Christian Zibreg on May 21, 2014

Google has hinted in a filing with the United States Securities and Exchange Commission (SEC) that it’s envisioning the future in which ads could be served to a dizzying range of devices such as thermostats, refrigerators, cars and more.

Based on a letter Google sent to the SEC in December, which was disclosed Tuesday and picked up by the Wall Street Journal, its advertising content could in the not-so-distant future appear on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

Google shocked watchers after announcing its $3.2 billion acquisition of smart thermostat maker Nest Labs back in January. Immediately, watchers expressed concern over the repercussions of the buy. Nest co-founder Tony Fadell responded by assuring customers in a blog post that Nest won’t share their data with Google… Read More

 

Senior Apple execs get a pay raise

By Christian Zibreg on Dec 27, 2012

Tim Cook’s CEO salary for the calendar year 2012 was $4.17 million, which includes a $1.36 million salary and $2.8 million in compensation related to incentive plans, reveals a document Apple filed with the U.S. Securities and Exchange Commission. Now, a bunch of media outlets pointed out that Cook’s salary dropped 99 percent versus 2011. Such sensationalist reporting couldn’t be farther from the truth.

Cook’s $376 million compensation in 2011 and $52 million in the year before was given to him in stock options and these won’t vest until 2016 and 2021.

So yeah, Cook’s ‘salary’ did drop 99 percent this year versus 2011, but without stock awards (his base salary last year was $900,000). The filing also reveals the company gave a pay raise to a select few members of its executive team to reflect their increased responsibilities following the departure of SVP of iOS software Scott Forstall, announced in OctoberRead More