Apple ahead of iPhone X preorders this Friday, from 12:01am PDT, has revamped its homepage with a slew of animations touting the various features of the device.

The following key iPhone X features are being promoted:

  • Design and display: The all-new 5.8-inch Super Retina display fills the entire surface. And both front and back are made from the most durable glass ever in a smartphone.
  • TrueDepth camera: So much technology in so little space. The TrueDepth camera makes Face ID, Portrait mode, Portrait Lighting and Animoji possible.
  • Face ID: Your face is your password. Introducing a secure and private new way to unlock, authenticate and pay—with just a glance.
  • A11 Bionic: The most powerful and starters chip ever in a smartphone, with a neural engine capable of up to 600 billion operations per second.
  • Radically new rear cameras: Dual 12-megapixel cameras optimize every photo op with dual optical image stabilization and all-new Portrait Lighting.
  • Wireless charging: Put it down, power it up. iPhone X is designed for a wireless world.

Apple apparently has big plans for wireless charging.

Not only do iPhone 8, iPhone 8 Plus and iPhone X support inductive wireless charging that’s compatible with the ubiquitous Q1 standard, but Apple is also scheduled to release a dedicated multi-device charging mat and a wireless charging case for AirPods some time next year.

I generally don’t have any objections in terms of iPhone X marketing, but other people have noted that promoting iPhone X phone as an “all-screen” phone is not entirely accurate.

Apple’s former marketing executive Ken Segall says they’re playing loose with words and images to sell a product. “Of course we can see with our own eyes that iPhone X is not all-screen,” he wrote. “It has a noticeable edge around the entire display, which even Samsung’s Galaxy S8 does not have. And then there is ‘the notch’—the object of many a critic’s venom.”

Thoughts on Apple’s iPhone X advertising?

Leave your comment below.

  • Fanboy 

    To be fair, they didn’t say “bezel-less screen”. They said “All screen” as in the front is all screen (no buttons).

    Can’t wait! iPhone X, white/silver, 256GB

    • 9to5Slavery
    • askep3

      Very true

  • ericesque

    I recognize the laziness on my part, but no link?

  • ericesque

    That fancy iPhone X hardware really makes the home screen look dated. The least Apple could do is give us an option to have the icons flow from bottom to top. The higher on the screen the icons are, the harder they are to reach. It’s annoying having to fill the whole screen to get my most used apps down by the dock.

    • Rowan09

      They do need to do an update to the look of the OS, but then people will become confuse I guess.

      • BlackPantherK

        Giving an option like android to set icons anywhere you want isn’t going to confuse anyone

      • Rowan09

        I’m fine with change, but remember when they made the move to IOS 7, a lot of people were confuse. I think this is one of the reasons Apple doesn’t do a drastic make over to IOS. I personally think it’s about that time to make a drastic change to the look of the OS. I would love to see with the X if the Apple Logo comes on as normal and then X right after the Apple Logo. I mean it’s the anniversary edition phone and should be a little different if you ask me.

      • BlackPantherK

        I agree with you tho and nice idea about the bootscreen. Nice touch

  • What would be the best way to get the iPhone x? Preorder first thing in the morning or try my luck at a store on launch day in a small city?

  • Thanks