Phil Schiller just made perhaps the most surprising and impactful announcement at Apple’s WWDC keynote: the App Store is getting a complete redesign. This is the first time this has happened since the App Store was introduced back in 2008.

“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”

As you can see in the above images, the new App Store looks a lot like Apple Music and Apple News. Images are larger with rounded corners, and header text is large and bold. There’s a new Today tab, with big, color cards you scroll through that shows app previews and updates, news, tips and guides, and more. There will also be an app of the day, game of the day, and a daily list of suggestions.

“It all starts with the Today tab, a daily destination all about games, apps and app culture. Through in-depth features and interviews filled with beautiful artwork and videos, the App Store’s global team of editors will share the stories behind the apps and games that change the way we live and the developers whose ideas push and shape the world as we know it. Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.”

Games also now have their own tab, separate from apps, which should make non-game developers pretty happy. This is going to be one of those things where we are going to have to go hands on with to cover the extent of the changes.

“Games is the most popular category on the App Store, and with the new design there will now be a dedicated home just for games. It will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. It’s now easier than ever to navigate the over half a million games available, and find the perfect game for everyone from the casual player to the hardcore enthusiast.”

What do you think of the new App Store design?