Phil Schiller just made perhaps the most surprising and impactful announcement at Apple’s WWDC keynote: the App Store is getting a complete redesign. This is the first time this has happened since the App Store was introduced back in 2008.

“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”

As you can see in the above images, the new App Store looks a lot like Apple Music and Apple News. Images are larger with rounded corners, and header text is large and bold. There’s a new Today tab, with big, color cards you scroll through that shows app previews and updates, news, tips and guides, and more. There will also be an app of the day, game of the day, and a daily list of suggestions.

“It all starts with the Today tab, a daily destination all about games, apps and app culture. Through in-depth features and interviews filled with beautiful artwork and videos, the App Store’s global team of editors will share the stories behind the apps and games that change the way we live and the developers whose ideas push and shape the world as we know it. Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.”

Games also now have their own tab, separate from apps, which should make non-game developers pretty happy. This is going to be one of those things where we are going to have to go hands on with to cover the extent of the changes.

“Games is the most popular category on the App Store, and with the new design there will now be a dedicated home just for games. It will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. It’s now easier than ever to navigate the over half a million games available, and find the perfect game for everyone from the casual player to the hardcore enthusiast.”

What do you think of the new App Store design?

  • bushygoodness

    After watching this im glad I sold my 7+ and bought the S8+… you could tell the disappointment in the crowd with the lack of clapping.

    • Rowan09

      Lol. Are you serious? What exactly does your S8 do the S7 can do? I guess made it premature before they showed the new stuff huh?

      • bushygoodness

        I switched from iphone 7+ to Samsung S8+. These phones are very similar – except I do miss iMessages – but I no longer have to wait for a jailbreak… IOS is too closed for me.

      • Rowan09

        I understand I have the S7 Edge as well, but this is a good update. It’s obvious they are leaving out some things though for the iPhone 8, especially with the AR Kit. What exactly do you need to do that you were locked down on doing with the S8+ (just curious since I always here this argument and everyone I know doesn’t even use themes)?

      • bushygoodness

        Themes, screen customizations, different launchers, file management, not locked down to just iTunes to transfer files etc. I’ve jailbroken everyone iphone and I’m tired of waiting for stable versions…

      • Rowan09

        Ok cool. What do you mean by locked down to iTunes to transfer files? You do know this IOS update is a big one right? They now have a file system and on the iPad it’s even a lot better now.

  • Agneev
    • BonzaiThePenguin

      The Veexilum theme is a copy of the iOS icon without the circle, they made the pencil/paintbrush/ruler icon and made it white on a blue background.

  • Guilherme 

    Disappointment defines what this iOS 11 update is to me. Really poor update. Not even 1 single exciting thing at the iOS keynote IMO. Switching to Android in the last few years for me was really not in my mind, but after iOS 10 and now 11, I’m really not sure if I’ll stick to iOS in the years to come, unfortunately, because I really like the hardware/software integration of Apple, the camera, the fluidity of the system across the menus… but redesigns after redesigns, specially this new AS design following the iOS 10 music app really bothers me a lot. Sad.

    • tehdef

      You seem mad.

    • Jose Rivera

      I feel it too… The design language of the music app needs to disappear. I LOVED the way it was in iOS 9! It was perfect! Then they destroyed it with iOS 10, and they’re doing the same with the other apps by introducing the same design. Just NO!

      • Guilherme 

        Yeah, I mean, iOS 9 Music app was just fine. Although I highly preferred iOS 5’s one hehe

      • Anonymouse

        Agreed. Thus far mymusic+ is the only decent tweak that makes the music app tolerable to look at. App store and Podcasts, it’s like watching a train wreck in slo-mo.

    • Rowan09

      What were you looking for exactly? This is great especially as an up and coming developer. The AR Kit is huge and Siri actually got a lot better. Maps is improved, Siri is improved, you now have a file system, you can now optimize space easier with iCloud (I saved 14GB just downloading IOS 11), App Store is redesigned (I didn’t like it until I tried it myself), etc.

    • Although I’m not a fan of the music app design, after spending the day playing around with the new app store I’ve got to say, on the ipad especially, it’s really really nice! I wasn’t too sure going into it that I’d like it but the more I use it the more I like it.

      Right now my only complaint in fact is that they are missing the old wishlist feature.

    • Customizable Control Center? New volume HUD while playing videos? Files app? Great new features in iOS 11, you just need to look for them.

  • Am I the only one that found the biggest news of the App Store presentation to be the announcement of the new Monument Valley game?

    • Blacklight: Retribution

      HomePod for me until I saw the $350 price tag.

  • Sadly it looks like they got rid of the wishlist feature. Hope they bring it back.

  • The App Store redesign is the only bad feature in iOS 11 (and the Podcasts app as well, thought that didn’t get covered during the keynote). The new design is way to confusing, and presents less content on one page. Plus, those bold fonts do not fit in with the rest of iOS.