Apple to honor World AIDS Day with (PRODUCT)RED lineup, games & more

By , Nov 30, 2016

apple red logo aids day

Tomorrow is World AIDS Day and Apple said this morning that customers can support the fight against this life-threatening, incurable disease by downloading games with limited-edition, custom (RED) content, donating money to the cause through iTunes, shopping for a lineup of (PRODUCT)RED products and accessories, listening to an exclusive (RED) holiday album from The Killers and more.

Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary supporting (RED) in the fight to end AIDS.

Starting tomorrow through December 6, Apple is donating $1 to (RED) for every purchase made with Apple Pay at an Apple Store, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.

Tomorrow, 400 Apple retail stores around the world will turn their logos red or feature (RED) window decals to raise visibility for World AIDS Day in Apple’s most “widespread implementation” of support for (RED) at its stores.

Users can also donate directly to (RED) through iTunes.

“The gift of life is the most important gift that anyone can give,” said Tim Cook.

“Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

The 20 participating games include:

  • Angry Birds 2
  • Angry Birds POP!
  • Best Fiends
  • Best Fiends Forever
  • Boom Beach
  • Candy Crush Jelly Saga
  • Clash of Clans
  • Clash Royale
  • CSR2
  • Episode
  • Farm Heroes Saga
  • FarmVille: Tropic Escape
  • FIFA Mobile
  • Hay Day
  • MARVEL Contest of Champions
  • PewDiePie’s Tuber Simulator
  • Plants vs. Zombies Heroes
  • SimCity BuildIt
  • War Dragons
  • YAHTZEE With Buddies

For the next week, all proceeds from the associated in-app purchases go to the Global Fund.

Apple offers the (PRODUCT)RED lineup all year round and will offer four new (RED) products later today: an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker.

Starting tomorrow, customers in the United States will be able to grab a free download of The Lazarus Effect, the documentary about the mission of (RED). Also, The Killers’ holiday album, Don’t Waste Your Wishes, is exclusively available on iTunes featuring all ten of their holiday singles, as well as a new track, “I’ll Be Home for Christmas,” with 100 percent of the proceeds in the U.S. going to the Global Fund.

The money raised by (RED) funds is spent on increasing availability of the life-saving ARV medication in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. ARV prevents the transmission of HIV from mothers to their unborn babies.

Source: Apple

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