Apple unveils hardbound photo book chronicling 20 years of product designs

By , Nov 15, 2016

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Apple today announced a hardbound photo book which tells the story of award-winning design at the company. Aptly titled “Designed by Apple in California,” the book is dedicated to the memory of Steve Jobs and covers 20 years of Apple’s design as expressed through hundreds of photographs of past and current product designs, from the 1998 iMac to the 2015 Apple Pencil. The photo book, which also documents the materials and techniques used by Jony Ive’s design team, will be available beginning tomorrow for $199 or $299 from Apple.com and Apple retail stores.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s Chief Design officer.

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“This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

Featuring about 450 images shot by photographer Andrew Zuckerman “in a deliberately spare style,” the book illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Jony Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

The Apple-published book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. “The linen-bound, hardcover volume was developed over an eight-year period,” writes Apple.

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“Designed by Apple in California“ is available starting tomorrow, Wednesday, November 16, in two sizes: small (10.20 inches by 12.75 inches) at $199 and large (13 inches by 16.25 inches) at $299 from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom and the United States.

The book is on display at the Apple Stores where it is sold.

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In the United States, “Designed by Apple in California“ is available at the following retail locations: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Road in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

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Non-U.S. customers can get it from Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

Source: Apple

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  • Jake Platt

    $299 for a picture book? This company has lost the plot with their product pricing structures

    • Mike M. Powell

      I mean they could’ve made an instagram or a separate weblink on their official site with these “pictures” and called it a day.

    • Diego Milano

      Especially since this will be outdated next year with their yearly product cycles. They should have launched this online or even via iBooks or some other digital form. I love this, but I wouldn’t pay such a delirious price, these people are nuts.

    • malhal

      Prob took many hours to locate and clean the devices, then set up the photo studio, lighting etc. Then take all the photos and edit them, then layout the book. Probably a years work, maybe Ive’s last project?

      • Jake Platt

        How long it took them and the resources required is irrelevant. Many authors spend years writing a book and charge $20 for it. How many nature and wildlife books are there, where cameras are set up for years just to get the perfect shot, and then the book is sold for $50. There is generally a consumer accepted price point for a hard copy book and $299 is at least $200 more than anyone in their right mind would spend on this book, which will be outdated in 6 months when new products release anyway.

    • Marcus

      They probably want it to highly exclusive and not something that the average consumer buys.

  • Fede777

    So you have the normal and the Plus edition.

    • Diego Milano

      Can we jailbreak the book? xD

      • Mallouk Malek

        epic ! 😀

      • Diego Milano

        Hang in there, they will release an updated version of the book next year anyway. >_>

  • malhal

    well now we know what Jony has been working on instead of the MBP

  • AMB_07

    They are not including a headphone jack with it?

    *sniff* such courage

  • burge

    For those with more money than sense and I do mean no bloody sense at all.

    On a side note do you get updates pages when new products are made for you to stick in it.

  • mynamesuxlol

    Apple is the only company who’d spend 8 years(!) making ink and a cover for a book

    • Matt

      By looking at the cover, I’m assuming they ran out of ink lmao 😀

  • n0ahcruz3

    Jony might aswell take a dump put design in California sell it for $99 and call it a day.. wow apple just wow..

  • leart

    omg i must have this lol

  • Why does this feel like a eulogy