App Store landscape iPhone screenshot 003

Apple has seemingly begun experimenting with landscape screenshots and video in the App Store. A handful of App Store apps now offer landscape screenshots, video posters in landscape or both.

Twitter users and SplitMetrics have also noticed the change recently, which impacts the iPhone and is also showing on iTunes. Before the change, landscape App Store screenshots would show in portrait mode, requiring users to turn their head.

As the image included below attests, the new system is still a bit rough around the edges. For example, App Store pages for some apps now offer a mix of portrait video and landscape screenshots, resulting in awkward appearance and wasted white space.

App Store landscape iPhone screenshot 001

Another sign that the new layout isn’t ready for prime time yet: the orientation of swipes and on-screen controls for landscape screenshots is still portrait in full-screen mode, which looks odd and just plain wrong. As show below, the iOS video player controls for landscape videos are rendered in the correct orientation in full-screen view.

App Store landscape iPhone screenshot 002

It’s a transitional issue caused by developers using a mix of differently-oriented screenshots and promotional videos on their App Store pages. In my opinion, if an app works in both portrait and landscape, its App Store page should default to landscape video and screenshots.

App Store landscape iPhone screenshot 004

Portrait-only apps should continue to be presented in the App Store with portrait video and screenshots. On a final note, here’s hoping Apple fixes the orientation of App Store’s controls in full-screen mode.

How do you like landscape video and images in the App Store?

I think it’s a change for the better, as long as developers realize that mixing portrait video with landscape screenshots, or vice versa, doesn’t make for a good user experience.

Source: SplitMetrics

  • Hussain Alsanona

    It’s been a while since Apple Store had the landscape images and videos

  • Franklin Richards


  • weztimonial

    Looks much better. Finally.

  • Jayy

    Finally! Also they need to add the swipe down to close the previews, I have a 6s plus and having to press the close button is sometimes annoying. I know first world problems lol

  • hkgsulphate

    took them 7 years.

  • looks much cleaner and less cluttered, hopefully they stick to it

  • QuarterSwede

    So close yet so far. Tapping on a screenshot takes it to the old portrait viewer which is still crap since it’ll rotate to portrait as soon as you rotate to landscape.

  • I hate the fact that app store search, now features two very small landscape screenshots, instead of one bigger one.