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Facebook is working to strike deals with popular publishers and news websites to allow their content to be hosted right within the Facebook website, meaning you’ll never leave – sorry. The rumor comes from the New York Times, citing unnamed sources, and comes as Facebook wants to make consuming content more seamless.

Facebook intends to begin testing the new format in the next several months, the report says. Facebook’s initial partners are expected to be The New York Times, BuzzFeed and National Geographic, although others may be added since discussions are continuing.

To make the proposal appealing to publishers, who love pageviews, Facebook has discussed ways for publishers to make money from advertising that would run alongside the content. Furthermore, there’s said to be talks around publisher’s traffic dropping as Facebook has begun prioritizing video – something publishers want fixed.

Source: New York Times