WWDC 2012 keynote (Tim Cook 001)

Apple CEO Tim Cook is on the final leg of his tour of Isreal and Europe and has been speaking to UK publication The Telegraph about a range of things including Apple customers’ privacy and of all things, terrorism.

Known for his unusual stance on privacy – one which doesn’t jive with other high profile tech executives who are happy to share everything about you – Cook told the publication during an interview that he feels people’s information is being “trafficked around” in ways that they just don’t yet understand.

In what we can only assume is a stab at competitor Google, the Apple CEO also goes on to say that iPhones, or hardware, are how Apple makes its money rather than using its customers and their data. Google scrapes every last piece of information from its users in order to sell them ads, though we can’t help out point the finger at iAds here. Still, we’ve got more faith in Apple than Google when it comes to our privacy as a whole.

Inevitably talk turned to governments and their wish to have backdoors into systems owned by Apple such as iMessage. Cook says that such a thing would punish the good while the bad will be using their own encrypted systems anyway. Cook is quick to point out that terrorists should “be eliminated,” but presumably without the help of anything held on Apple’s servers.

You don’t want to eliminate everyone’s privacy. If you do, you not only don’t solve the terrorist issue but you also take away something that is a human right. The consequences of doing that are very significant.

This will be music to the ears of millions of iPhone, iPad and Mac users who are steadily starting to store more of their lives in Apple data centers via iCloud.

Beyond privacy and terrorism, Cook also discusses Apple Pay and how it too helps to secure user data rather than having credit card numbers shared left and right.

The lengthy piece does help allay any fears that Apple may be in cahoots with governments as far as data sharing is concerned, but we do wonder how the company’s stance may soften when faced with court papers.

We’ll still put our data in iCloud more willingly than Google, though.

Source: The Telegraph

  • Anonomous.TECH.man

    I would pay for imessage on android.

    • 9to5Slavery

      Me too

    • John

      As someone who has never used Android and probably don’t plan too, why would you say this?

      Is it just because of the encryption or something else?

      • George

        Probably so that you don’t need to rely on your signal to send texts.

      • Anonomous.TECH.man

        All my friends use imessage and the group message and secureness is great. Not to mention it would sync with my iPad and Mac. I also like the ui, voice message features ect.

      • John

        That makes sense.

        I remember when Uncle Steve first launched FaceTime, he said it would be cross-platform.

        Shame that never came about.

      • Ethan Humphrey

        Maybe he meant Mac and iOS?

      • John

        I’ll double check the keynote when I’m home but I’m about 80% certain he mentioned that FaceTime would be cross-platform.

      • Ethan Humphrey

        I mean maybe by cross platform he meant cross platform between iOS and Mac. Just a guess.

      • John

        Oh yeah, I knew what you meant but I could have sworn he referred to other platforms like Android.

      • Not to mention it would sync with my iPad and Mac. I also like the ui, voice message features ect.

        Doesn’t Handoff / Continuity sync SMSs? Also I’m pretty sure you can still use all of the features of iMessage with non-iPhone users only the message will send as an MMS…

  • George

    When will people realize that people want the freedom to do whatever they want with their phone, iOS doesn’t allow for that.

    • Gabriel Anaya

      Not unless you jailbreak, but most people are just too lazy and settle for stock on whatever platform they’re on.

      • JoshuaHulgan

        It isn’t laziness keeping people from jail breaking in most cases.

      • John

        What data do you have that shows “most people” are too lazy to jailbreak?

      • iNeedANameHere

        As someone who has worked in electronic retail I can say most people aren’t too lazy. They want the features, they simply just don’t understand how to do it.

      • John

        I couldn’t agree more.
        I think this has nothing to do with laziness but everything to do with know-how.

        Poor choice of words from the OP.

    • Rowan09

      Android doesn’t either. No matter what company you use you’ll be restricted some way and this is why people used forked versions or jailbreak their devices for root access.

      • Guest

        Really? My OnePlus officially allows me do whatever I want with my device, even rooting is permitted. Not every company is Apple you know…

      • Rowan09

        As I stated “that’s why people use forked versions or jailbreak for root access”. Cynagenmod is a forked version of Android which allows root access. When you say not every company is like Apple what do you mean secretive? Everyone is like Apple in the sense of making money and that’s why Apple do the things they do (plus legal ramifications). Android is being more closed than when it initially started because Google has the right to force you into using what they want you to use.

      • Android is being more closed than when it initially started because Google has the right to force you into using what they want you to use.

        If I recall correctly you have to manually install Google Play for this very reason…

      • Rowan09

        Forked versions like Xiaomi, Cynagenmod, Amazon Fire OS, etc are locked out of having installed from the box any of Googles services. Android itself is open source but the applications like the play store, YouTube, Google maps, Hangouts, Keyboards, etc are not open source.

      • You outright stated “No matter what company you use you’ll be restricted some way”

        Last time I checked, OnePlus is a company too, so you just BSed there, which is what “Guest” called you out for…too minor company? How about Sony? They too officially allow you to unlock your Bootloader and customize your device as you wish.

        TLDR, as much as you love Apple, no need for nonsense generalization just to make Apple look good.

      • Rowan09

        My statement is still true. Just because you can do some customization doesn’t mean you aren’t restricted in some way. I don’t need to make Apple look good because it’s clear they are closed and restrictive and that’s why most of us here jailbreak our devices.

      • Restricted in what way? What do you want to do with the device that isn’t possible via root? Kindly elaborate.

      • Rowan09

        If I own one I could elaborate. As long as you didn’t create the OS yourself you will be restricted in some way and that’s all I meant.

      • Haha, so in other words, you just automatically presumed everyone is restricted like Apple…redunkulous.

      • Rowan09

        Who made that statement? I said Apple is closed and restrictive hence the reason some people jailbreak their devices. Is Google less restrictive hard to say because the business models are different.

    • BoardDWorld

      Well that and the price point for what you get. I just bought a 64GB Mi3 as a no risk test prior purchasing a Mi Note Pro for about $280. It’s a very refined device made in mid 2013. 5″ Japan Display 1080p IPS LCD, same contrast ratio as 6, 13mp Sony Camera which is superceding anything I have taken on iPhone 6 or 5s. 2GB ram. I can actually go on and on but for me it was like when I bought iPhone 2G & I’m liking the Mi3 far more than 6Plus.

  • n0ahcruz3

    There’s no such thing as “privacy” when you’re on the grid. Want real privacy? Get offline and live in the boondocks.

    • There is such thing as privacy online but you have to go to the trouble of blocking ads and scripts and trackers and for most people it’s not worth the hassle. It shouldn’t have to be this way. Do Not Track (a header sent along with requests to websites) indicating a users tracking preference has existed for a while now yet it’s optional to obey this preference and companies like Google completely disregard Do Not Track…

      • Victor

        Sadly it is. Although there are other ways to enhance your privacy (VPN, the onion router, etc.) tech companies should be forced to use the DNT header imo

      • Although there are other ways to enhance your privacy (VPN, the onion router, etc.)

        VPNs may or may not give you more privacy depending on if they log you and if you have a static or dynamic ip and as for tor good luck using that without using CAPTCHAs everywhere 😉

  • Hot12345

    I see that the iphone 6 plus has RAM issues, because its stutters and lags. Anyone here also the same problem?

    If you open safari and have 5 to 9 tabs of links, press on the tab switcher, you see stutter, lag