iOS activation in enterprise jumps to 73 percent, increasing Apple’s lead over Android

By , Feb 26, 2015

Good Technology chart enterprise activations q4 2014

Thanks in no small part to strong sales of the iPhone 6 and iPhone 6 Plus smartphones, Apple has been able to extend its enterprise lead over Android during the fourth quarter of last year.

According to the new Mobility Index Report data (PDF download) by research firm Good Technology, iOS activations in the enterprise market jumped from 69 percent in the third quarter of last year to 73 percent during the last three months of 2014, while Android activations fell from 29 percent to 25 percent.

Windows Phone and Microsoft Surface activations remain consistent with the six previous quarters and made up one percent of total device activations, the report said.

Good Technology attributed the iOS market share gains largely due to the introduction of the iPhone 6 and iPhone 6 Plus last September. In fact, combined iPhone 6 and iPhone 6 Plus activations made up 30 percent of all activations during the fourth quarter of 2014.

β€œThe smaller form factor of the iPhone 6 continued to prove more popular than the larger iPhone 6 Plus,” according to the report. Specifically, 77 percent iPhone 6 devices were recorded among the iPhone 6 family activations versus 23 percent of iPhone 6 Plus handsets.

β€œThis was a shift from Q3 where 85 percent of the devices were in the smaller form factor,” said Good Technology.

Looking at Android activations, Samsung was the most popular device vendor, with its various handsets making up nine of the top ten Android models, including the most popular Samsung S4 Mini, followed by the Galaxy S4 and Galaxy S5 models.

iPhone 6 seamless screen

While Android was more widely adopted in industries with less stringent regulatory compliance restrictions like High Tech (45 percent), Manufacturing (39 percent) and Transportation (35 percent), iOS significantly outpaced Android in regulated industries such as Legal (95 percent), Public Sector (82 percent) and Financial Services (81 percent).

The survey attributes this to Android’s malware and security issues and fragmentation. Good analyzed activations, by month, among all its global customers that had at least five activated devices over the quarter.

BlackBerry devices were not reflected in this report.

Google yesterday announced Android for Work, the latest initiative aimed at helping the mobile operating system make greater inroads in enterprise.

In addition to consistent enterprise mobility management, the program includes work profiles separate from personal data, a new Android for Work app, Google Play for Work as a venue to deploy enterprise app to mobile workers and a set of enterprise-ready business apps for email, contacts and calendar with support for Exchange and Notes accounts and editing capabilities for documents, spreadsheets and presentations.

Source: Good Technology

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  • John Smith

    Yes, i can now show this to my friends who say: ‘more people have android then apple’ and how ‘android is 10 times better then apple’ so in there faces. Thanks IDB for your very nice posts πŸ™‚

    • The key words here are “in enterprise”…

      In reality Android still outnumbers iOS in a gigantic way. The key motivator for iOS in the enterprise is probably A) Apples partnership with IBM and B) it’s locked down so security is pretty good.

      • Kaptivator

        yes. those are the reasons that the company i work for is switching from android to iOS

  • Android is more popular than iOS people say. Explain to me how your android phone doesn’t have Android 5 Lollipop yet?

  • I read the PDF file, I found it very interesting and educational, since I love Apple and smarthphones, well technology overall. It’s very interesting to know how tablets and smarthphones are being used for and for what reasons and the popularity that iOS it’s gaining it’s big and it’s going to be way bigger just launching 2 phones per year not to compare with Samgung but both companies have their own marketing ideas and sales, like Samsung launching 4-6 estimate smartphones per year. Still it’s just my point of view, great post!

  • Joey_Z

    Very little training required to employees because “it just works”. More difficult for most employees who are not tech-savvy to accidentally download and install mal-ware.

  • mp

    I think the saying goes, ‘lies, damned lies and statistics’.
    Why can’t real numbers be provided for once with these types of reports?
    A percentage without knowing the whole number is not very informative in this instance. I say that because to then compare the value against other groups can tend to obfuscate people.
    The way I see it, if three billion people have an Android phone vs hall a billion with an iPhone, we have to win more over. Being respectful and polite would work better than being critical or antagonistic in welcoming them to the fold. πŸ™‚

  • Qaczy

    “BlackBerry devices were not reflected in this report.”
    Why? Ah! I forgot! BB have major % in that sector.