Facebook chief product officer Chris Cox revealed on Tuesday that the company is planning virtual reality apps, following its acquisition of Oculus close to a year ago. The revelation came at the Code/Media conference happening in California this week.
While Cox wouldn’t share specifics of the apps Facebook is working on, the product chief told Recode the virtual reality apps’ users would be able to make virtual reality content.
“So will people be able to make virtual reality content?” Peter Kafka of Recode asked. “Totally. You’ll do it, Beyonce will do it,” Cox replied.
Cox also shared his idea of the future of virtual reality: “You realize, when you’re in it, that you’re looking at the future, and it’s going to be awesome. When you’re in Facebook, you’re just sending around these bits of experience — a photo, a video, a thought,” Cox said, whereas with VR, you could be “sending a fuller picture.”
Facebook shocked us when it announced the acquisition of Oculus, the maker of the Rift virtual reality headset. The company hasn’t revealed its plans for the gaming startup, however Cox may have just given the first glance on Wednesday.
It sounds like the content sharing Facebook has now, though more virtual.
He did admit it could probably be sometime. “We’re probably a long way from everyone having these headsets,” Cox said.
Facebook has begun putting a larger emphasis on the apps it makes available on the iTunes App Store. In December, the internet giant revealed it will continue moving away from one single Facebook app, and instead break its features into several apps on the iTunes App Store.
What do you think Facebook plans for virtual reality?