apple car concept

A rumor involving an Apple-branded electric vehicle that The Financial Times and The Wall Street Journal threw their weight behind just took an interesting turn with a Reuters report Saturday offering additional tidbits.

The news gathering organization learned from sources that Apple’s electric vehicle is actually an autonomous self-driving car. Apple is reportedly actually “exploring how to make an entire vehicle” rather than just designing automotive software as previously suspected.

The story, however, contradicts The Wall Street Journal which said last evening that developing a self-driving car was not part of Apple’s effort.

“They don’t appear to want a lot of help from carmakers,” the source who declined to be named told Reuters.

Another automotive source told Reuters that Apple “is learning” how to make a self-driving electric car and “is gathering advice” from experts at carmakers and automotive suppliers on parts and production methods.

The company isn’t interested in combustion engine technology or conventional manufacturing methods, the story notes.

As previously reported, last September Apple hired Johann Jungwirth, President & CEO, Mercedes-Benz Research and Development North America, who specialized in integrating smartphone functionality and developing advanced user experiences.

During his tenure at Daimler from March 2009 to September 2014 Jungwirth oversaw Connected Car & UI Telematics, Autonomous Driving, Advanced User Experience Design, Powertrain & eDrive, Advanced Exterior Design and Mercedes Benz style, group research and regulatory affairs, according to his LinkedIn profile.

Yesterday, the Wall Street Journal reported that Apple’s boss Tim Cook approved Project Titan about a year ago, putting product design Vice President Steve Zadesky in charge.

A former Ford engineer, Zadesky has been a long time Apple employee who helped create the iPod and later the iPhone, and is now said to have created a 1,000-people automotive team at a secret location separate from Apple’s main campus.

Source: Reuters

  • Nex


  • LOL

    Hello Apple, Google would like to have a word with you…

  • Ariel

    The Automitive business isn’t that great to dive into right now, finance wise.
    So unless Apple has found a way to revolutionize the car (like they did with the Mac, an the iPod, iPhone, iPad…) – there is no real reason for them to put billions into a gimmicky electric car that is just like everything else. Just my opinion!

    • Jason Dennery

      People said the same thing about mp3 players and then the ipod came about. They said Apple was crazy to make a phone, and then they revolutionized that industry. I think if ANYONE can revolutionize the automotive market and bring this tech mainstream, its going to be the market dynamic of competition between Apple and Google.

      • Ariel

        Yeah, fully agree. Still, the self driving electric car market is much more evolved than the Mp3 was when Apple stepped in. I would like to believe they can revolutionize the auto market, but it is much less feasible than what they have done in the past.

  • nonchalont

    I’m waiting for the Apple iBot. Apple has the money to make a irobot and invest in the technology 🙂

  • Jason Baroni

    Actually… no. Even the Apple Watch design could not be predicted without leaks, imagine this Apple Car.

  • Nice! The competition is building up in the electric car space. Hopefully none of them would be directed by Apple maps in it’s current state…