MasterCard announced on Monday that it’s bringing Apple Pay to the PGA Tour, starting with the Waste Management Phoenix Open in Phoenix, Arizona later this week.
Food and beverage concessions near the 16th hole at TPC Scottsdale will be contactless enabled through a partnership with Prom Management Group, which provides catering to 38 professional golf tour events, allowing golf fans to make payments using Apple Pay.
“We’re thrilled to partner with the PGA Tour to bring contactless acceptance to stops on the 2015 schedule,” Matt Barr, Group Head of US Emerging Payments at MasterCard, said. “Through our long-standing relationship with PGA Tour we are constantly looking for opportunities to create enhanced spectator experiences both on-course and online, whether that’s through advanced payment capabilities or delivering surprises to fans.”
Customers using their MasterCards with Apple Pay will be eligible for MasterCard’s Priceless Surprise rewards.
Apple Pay is still in its early days, however data from November 2014 shows it’s making notable headway in the mobile payments space. Apple Pay now accounts for 1.7 percent of the mobile payments market after its launch on October 20, but still lagging behind Google Wallet’s 4 percent share of the market, according to ITG research.
Source: Press Release