Picture 1

Apple tonight posted a new commercial to its YouTube channel showcasing the recently-launched iPhone 6 and 6 Plus. The ad is entitled ‘Voice Text’ and it highlights the new voice messaging feature found on iOS 8 and of course the new iPhones.

Coming just a few days after the last two spots, the ad once again stars Tonight Show host Jimmy Fallon and Justin Timberlake. In similar fashion to recent ads, the pair provide comedic voiceovers as they demonstrate the benefits of voice messaging.

https://www.youtube.com/watch?v=NNavOxQzfkY

It seems like Apple is going to be sticking with this Fallon-Timberlake format for a while, even with the holidays rapidly approaching. What do you think of the recent iPhone ads?

  • I have actually never used this feature yet.

    • L J

      I use it all the time, it’s pretty nice and quick… I guess since Whats App had it and I talk to a lot of folks on whats app this was just second nature to me.

      • Sokrates

        The voice quality is beneath contempt though.

  • rockdude094

    Not sure why I haven’t used that feature yet looks amazing tho

  • Jason Baroni

    This one is funny.

  • Carlos Gomes

    Funny, engaging and shows value. All of this without trying to mock any competitors.

    • Abi Manyu

      well, apple won’t let some losers getting a free ride in their ad…

    • Jason Baroni

      Specially without trying to mock potential consumers *cough* Samsung.

  • Joshua The-Legend Wiebe

    Can’t stand Justin Timberlake’s singing.. he still has that “Kicked in the balls” voice.

  • It’s what made the ads for the first 2 iPhones a success – shows features, and benefits, in an easy to understand fashion, with nothing cryptic, no snark and a bit more humour.

  • Diance

    anyone else having bad voice quality when using this feature?

  • Andrew

    I’d love this feature if I had more friends with iPhones. I’m the only one I’m my group of friends with the mystical device. Sucks. But I guess I could talk to my mom.

  • deepdvd

    HeyTell is still so much easier to use, so I still prefer it.

  • yob

    Charcuterie is the branch of cooking devoted to prepared meat products, such as bacon, ham, and sausage.

  • Phred

    It uses iMessage. No thanks!